Speculation Ad for The Kopi Luwak Company 

Brief: 

Write a print ad (a headline followed by a body copy) for Kopi Luwak. The ad should attract curiosity about the product and position Kopi Luwak as a premium coffee variant. The tone of voice can be direct, premium, funny or however you want to be, as long as it’s interesting.

Background:

Kopi Luwak is the world’s most exclusive and most expensive coffee. The main factor of its high price is the uncommon method of production. It is produced from coffee beans which have been partially digested by the Indonesian palm civet and then excreted. Yes, it sounds kind of gross, but not to worry. The outer layer of the coffee bean is removed during processing and the remaining beans are completely cleaned before being roasted and sent to you.

The beans are medium roasted and sourced from the Pangalengan Highlands of West Java, Indonesia, the original and best location for Kopi Luwak production. The coffee is noticeably not bitter and is intensely aromatic. It has a complex flavor profile that is smooth, earthy and sweet with a hint of chocolate.